Course Module

  • 1

    MK7 - Shopping Centre Marketing

    • Lesson: Shopping Centre Marketing in Times of COVID

Instructor(s)

Head of Marketing, Multi Germany

Franka Lange

FRANKA LANGE Head of Marketing and Communications at Multi Germany Multi Germany is the German Organisation of Multi Corporation, a leading pan-European integrated service platform for retail real estate assets, offering the full spectrum of services of property and asset management as well as development & refurbishment, of retail real estate. Multi manages around 100 shopping centres across Europe and Turkey. Franka joined Multi Germany as Head of Marketing and Communication in February 2020. In her role she combines the responsibilities for corporate marketing for the German organization as well as for the assets under management. Prior to her current assignment in Germany, Franka was based in KSA for 4 years Working with leading property developers such as Arabian Centres and Raza, specialized in shopping centre and mixed used development, managing the areas of marketing, communications and place-making. After graduating in international management, Franka held several senior positions within retail real estate and property management firms, including a five-year tenure as Managing Director at Retail Profile in Germany. Overall Franka has more than 12 years of international experience, with a strong expertise in managing diverse portfolios, shopping centre marketing and customer experience and is an active part of the MECSC+R faculty since 2017.

Upsells

  • $100.00

    $100.00Gregory Vogt School for Retail Professionals Course I

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